What Do We Actually Do to Improve Your Local SEO?
While this isn’t everything, the following list of items is a sampling of what we consider and enact in order to improve a business’s local listing:
Firstly, we look at two categories of SEO: On-Page and Off-Page.
- On-Page optimization: These are things we do directly on a website to improve its ranking.
- Off-Page optimization: These are things we do on other sites, platforms, or other online resources to improve website ranking.
A few examples of On-Page SEO tactics we employ to improve Local SEO:
Content Creation: Google wants to show people a page that gives them what they’re looking for — text, images, etc. that give searchers the information they need to make a decision or take the next step.
And Google is aware of the time someone spends on a page. If it recommends a webpage and searchers leave within a few seconds, this tells Google the page is unhelpful, and therefore, will be less compelled to show the page in future searches.
And content creation goes hand-in-hand with the very next point:
Keyword Research: We’ll help determine the kinds of words and phrases – and the search volume of those words and phrases — people are using to search for services like yours online. And then we’ll make sure to add them conversationally into any content created around them.
Website Loading Speed: Google also looks at how fast a website loads – it considers website speed an integral metric when determining how to rank a website. A website that loads faster makes for a better user experience, which makes it easier for a user to use and interact with a website. And ease of use is incredibly important to Google, and that’s especially so on a website’s mobile presentation (due to Google’s “mobile first” policy – that all websites shall now and forever be ranked based upon its presentation on mobile devices).
A few examples of Off-Page SEO tactics we employ to improve Local SEO:
Google My Business: Remember that helpful vertical panel containing all sorts of integral business information? We make sure to properly optimize it with all the correct information, making it easy for online searchers to learn more about you, and then reach out for more information. It sports customer reviews (which you should be responding to, even if they’re positive and especially if they’re negative), business hours, a phone number, an address, and images that display your products/services. We’re BEGGING YOU to take advantage of this if you haven’t already. It’s a Google product, so you get a signal boost right there, and it’s the perfect way to stand out in a list of similar search results.
Backlink Building: Backlinks are essentially other websites, platforms, and/or web-presences linking back to your website. Google looks at all kinds of verifiers – or signals – to determine the validity of a website, and other legitimate web-presences linking back to yours “tells” Google your website is an authority and verifies its legitimacy.
Citation Building: Citations occur when another website or web-presence lists your business name, address, and phone number (also knows as “NAP”), and other pertinent information. Citations appear on online phone directories, business directories, news sites, and review sites. And like backlinks, the more legitimate citations you have, the more verifying signals you send to Google. Google likes other online sources pointing to – and therefore, validating – yours.
Want to learn more about our Local SEO strategy? Then continue your education on our thrice-as-long Local SEO page!
Want to skip all that reading and talk to one of our Local SEO specialists? Then fill out the form below and we’ll field your questions and collaboratively deduce some solutions.