TCN had a website, but the architecture, design, layout, and branding were suboptimal. It was also deficient in necessary content regarding their services and the very organizations they support and represent. There were very few calls to action, and a lack of functional donation forms for those placing contributions directly through the website. They also needed to improve visibility by promoting their services online – to rank more favorably in search results for those hunting the internet for certain nonprofits (and the services of said nonprofits).
This is how we helped:
We created a new, Google-optimized website with bright, inviting imagery, organized architecture, informative text, calls to action, on-site contact and donation forms, and easy-to-use navigation.
We enacted (and continue to enact) Search Engine Optimization (SEO) strategies to improve TCN’s ranking in search results. If people are looking online to donate to certain nonprofits, or discover organizations who can help run, fund, and support fledgling nonprofits, we want TCN’s new website to show up as a visible – and viable – option.