While not technically an Amity Digital project, some of the people that were responsible for designing, maintaining, operating, and marketing SuperHeroStuff are also the people that started Amity Digital.
We bought SuperHeroStuff from its founder in 2007 — it was the first superhero store on the Internet (founded in 1999). When we took it over, there was a lot of room for improvement. It was a completely static website, poorly designed, and difficult to manage.
Our first task was to move it to a new platform and give the entire website an overhaul. Over the years, SuperHeroStuff underwent many design changes in order to keep up with business trends and emerging technologies. Our main office and warehouse were in Sinking Spring, PA, where we did all of the day to day website management, design, marketing, social media, customer service, cataloging and fulfillment. It was here that many of us honed our skills and gained the necessary knowledge to help our clients.