Suburban Water certainly had a website, but it was extremely dated and nearly abandoned. There was very little information detailing their services, the branding was unexceptional, the images were substandard, and ecommerce functionality was very basic.
They were also interested in improving their authority and appearance in local online searches. So, they needed digital marketing strategies like search engine optimization (SEO) and Google Ads.
And they really needed someone to manage and grow their social media channels.
Essentially, they wanted to push their business into the 21st century, and they needed all public-facing digital platforms created and optimized to the fullest.
This is how we helped:
We created a new website promoting — and explaining — all their services. We updated the website design with clean and professional images, creating the impression of purity, clarity, and any other descriptors one might use when confronted by glistening, replenishing, and thirst-quenching water.
We enabled ecommerce functionality, allowing them to sell products directly to online customers.
We created plenty of calls to action with strategically placed contact forms. So, if folks are perusing and they have a question, there’s zero impedance to ask one.
And at their behest, we activated “The Avengers” digital marketing plan. This incudes SEO, Google Ads, Facebook Ads, social media management, content creation, and a boat-load of other services I simply can’t recall right now. Just trust me when I say this: It’s the freakin’ works.
Oh, and we totally created an easy-to-use payment portal so customers can pay invoices online.
Did we make the website responsive? Well, is the sky blue? Do talking owls rule the dreamscape? Yes! Of course we created a responsive website! DUH!!!
Website visitors can now view the website easily and actually find/use the navigation on every conceivable screen size. Is this important? Of course! DUH!! More than 52% of all online traffic occurs through mobile devices. If a website isn’t mobile-friendly, it’s flat-out backslapping a considerable chunk of online traffic.