When we spoke with PBM’s president, W. Pernell McKenrick, he was struggling with another web design company. Getting answers to questions was extremely difficult, and a series of problems related to hosting finally exhausted Pernell’s tolerance.
In addition to issues with his previous provider, Pernell was very aware his website wasn’t cutting the mustard. It was dated in appearance, almost unusable on mobile devices, and did very little to present PBM’s services, experience, expertise, and branding.
And speaking of branding, Pernell wanted the PBM brand to evolve along with his growing business. He needed a new logo, new colors, and a more modern visual aesthetic imparting the power of his brand.
This is how we helped:
We started with several conversations to learn about Pernell’s business, his target audience, his obstacles, and his goals for growing said business.
Then, we moved onto visual branding, which started with the creation of a symbolic logo and an accompanying, color-specific aesthetic.
When it came time for creating text, we collaborated with Pernell to tell the full story of PBM. What’s the “full story?” Why, it reveals the creation of PBM, the storied expertise of Pernell and his team, and the full breadth of PBM’s services.
Wondering about PBM’s capabilities when it comes to extending the life of crucial machinery through industrial-grade lubrication?? Then wonder no more — PBM’s website educates visitors on the many integral facets of machinery lubrication while sharing its proven services and solutions.
Did we make the website responsive? Why, yes. Website visitors can now view the website easily and actually find/use the navigation. Is this important? Of course! Why, yes. Because more than 52% of all online traffic occurs through mobile devices. A website that isn’t mobile-friendly is practically saying “stay out” to a massive amount of online traffic.