HOW WE TACKLED THE WEBSITE REDESIGN FOR THIS PROJECT

Brief

If your company runs industrial machinery, it needs industrial-grade lubricant, automated lubrication systems, and competent filtration in order to run smoothly, efficiently, and with less down time due to stress and malfunction.

Who can cleverly consult and then expertly apply the above-mentioned items and systems to essential machinery? That’s right- the folks at PBM Services.

When we met with W. Pernell McKenrick, the owner and president of PBM, he was in need of a modern, brand-new website. And he was in need of updated branding to go along with that modern, brand-new website. As always, we obliged.

Deliverables

When we spoke with PBM’s president, W. Pernell McKenrick, he was struggling with another web design company. Getting answers to questions was extremely difficult, and a series of problems related to hosting finally exhausted Pernell’s tolerance.

In addition to issues with his previous provider, Pernell was very aware his website wasn’t cutting the mustard. It was dated in appearance, almost unusable on mobile devices, and did very little to present PBM’s services, experience, expertise, and branding.

And speaking of branding, Pernell wanted the PBM brand to evolve along with his growing business. He needed a new logo, new colors, and a more modern visual aesthetic imparting the power of his brand.

This is how we helped:

We started with several conversations to learn about Pernell’s business, his target audience, his obstacles, and his goals for growing said business.

Then, we moved onto visual branding, which started with the creation of a symbolic logo and an accompanying, color-specific aesthetic.

When it came time for creating text, we collaborated with Pernell to tell the full story of PBM. What’s the “full story?” Why, it reveals the creation of PBM, the storied expertise of Pernell and his team, and the full breadth of PBM’s services.

Wondering about PBM’s capabilities when it comes to extending the life of crucial machinery through industrial-grade lubrication??  Then wonder no more — PBM’s website educates visitors on the many integral facets of machinery lubrication while sharing its proven services and solutions.

Did we make the website responsive? Why, yes. Website visitors can now view the website easily and actually find/use the navigation. Is this important? Of course! Why, yes. Because more than 52% of all online traffic occurs through mobile devices. A website that isn’t mobile-friendly is practically saying “stay out” to a massive amount of online traffic.

Results

Before Amity Digital:

After Amity Digital:

Were they happy? Oh, yeah.

Pernell was incredibly happy with the process, and absolutely loves the final product.

The website is now responsive, so it configures itself according to the device being used. People can now navigate the website using handheld devices (like smartphones) and easily ask a question or request information.

The website offers a wealth of explanative text sharing information regarding PBM’s services and areas of expertise. It also features images showing PBM’s past work and the transformational effect of their industrial lubrication solutions.

We nailed the branding with a powerful logo and matching design elements presenting a unified visual experience.

PBM, already a force to be reckoned with, now has a website matching its 21st century ambitions