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MeepleShirts.com – a Shopify Store2019-09-12T09:34:03-05:00

Project Description

MeepleShirts.com – Boardgaming T-Shirts and Merchandise Store

HOW WE TACKLED THE BRIEF GIVEN TO US

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Meeple Shirts Portfolio

Brief

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The owners of MeepleShirts.com are huge board game fans, and they saw a hole in the market for shirts and merchandise serving that hobby. Their focus is on hardcore board gamers – not the people that play mainstream games like Monopoly, but more unique, limited-run board games sold primarily in specialty stores. They had a lot of ideas for product designs, but needed a website to really push their merchandise, so we upgraded to a user-friendly Shopify platform.

Website Address: https://meepleshirts.com

Deliverables

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They already had an existing site when we got involved, but it was very basic and received very little traffic. It was a hobby site, and they were content with that in the beginning, but their goals changed and they wanted to grow. They had a lot of great designs; they just needed a better presentation and a real marketing plan to drive customers to the website. We worked with them to accomplish that goal.

They were already on Shopify which is our preferred Ecommerce platform. We started by redesigning the website and increased their conversion rate by 32%. The next steps were to revamp their social media accounts, create an email marketing strategy, and develop a plan for advertising on Facebook, Instagram, and Google. In the near future, we will be working with board game podcasts on their behalf to create some sponsorships and promote some giveaways.

They have a very small team, but we’re working with them very closely throughout their ongoing marketing efforts. We’re managing some of the tasks entirely, but for those they decided to tackle personally, we’re assisting with implementation and management while offering regular consultations regarding continued improvement.

  • Web Design

  • Social Media Management

  • Facebook and Instagram Advertising

  • Email Marketing

  • Paid Search

  • Search Engine Optimization

  • Product Photography

  • Product Development

  • T-Shirt Printing (DTG)

Results

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Because of the new website, their conversion rate (the % of people that visit the website and convert into customers) improved significantly. In addition to increased conversion, the new site is now an integral part of their newly solidified marketing funnel.

The small email list they accumulated wasn’t touched for over a year. We carefully re-engaged with their list and created a plan to bring in a steady flow of new subscribers interested in board games. Email is now responsible for a significant percentage of monthly sales.

We are running profitable campaigns on Facebook and Instagram, and we’re ramping up the Google Adwords spend. Our goal is to have everything in place so MeepleShirts is prepared for a successful 4th quarter.

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