Eric Marvel needed a modern website to convey the breadth of Marvel Builders’ construction services.
And this website needed to convey Marvel Builders’ competency, expertise, completed work, and overall branding.
He was also hoping to integrate Builder Trend software allowing website visitors to fill out detailed quote forms. And this software also allows new customers to create a portal, granting them access to every phase of their unique project.
This is how we helped:
We created a new website promoting Marvel Builders’ expertise and range of services.
We created plenty of calls to action utilizing Builder Trend’s quote forms.
At Eric’s request, we made sure every “Learn More” button under each service led to the “Our Process” page. From an SEO perspective, this is kind of a no-no, but at the time of this writing, Eric was dealing with a preponderance of customers. So, he wanted to guide potential customers down a path that may answer a lot of common questions — questions that would help qualify the seriousness of a potential customer.
And we made sure to include images of Marvel Builders’ work, and integrated the business Instagram feed in order to promote a constant stream of new on-site content.
Did we make the website responsive? You bet’cha. Website visitors can view the website easily and actually find/use the navigation on every conceivable screen size — responsiveness, or a lack thereof, was a problem with Marvel Builders’ older site.
Is responsiveness important? Of course! More than 52% of all online traffic occurs through mobile devices. If a website isn’t mobile-friendly, it’s deflecting a considerable chunk of online traffic.