MacKissic had a website, but it was incredibly dated and deficient in informative text and relevant, inviting images.
The responsive design was lacking — the website wasn’t scaling itself properly for use on mobile devices like smartphones. Because of this, viewing the content and navigating the website were extremely difficult on smaller screens.
The website needed eCommerce functionality — they were mostly dependent on sales through distributors, which reduced their profit margins.
Besides the new website, Clark and Steve wanted to attract the attention of online audiences. After creating a website selling directly to customers, they considered various digital marketing strategies to capture that audience.
This is how we helped:
We created a new, responsive website with bright, inviting images showcasing their products and lawn care-related branding.
We set up eCommerce fictionality, allowing online customers to make purchases on the website. And this was accompanied by detailed product pages offering product variations and purchasing options.
Working with Clark and Steve, we initiated a digital marketing campaign to increase online visibility, putting their website in front of customers searching for commercial and residential lawn equipment.
And there was the addition of informative content, presenting MacKissic’s story, messaging, experience, and expertise.