Canteen Berks had a website, but it was extremely dated. It offered very little information about the business, its breadth of services, and more importantly, the benefits those services provided to customers.
It wasn’t responsive — it didn’t scale itself to the required size for mobile devices like smartphones and tablets. Viewing it on a smartphone, the site was impossible to read without pinching and enlarging. The menu was too tiny and very hard to use.
The desktop version was a thinner column that didn’t take advantage of the available screen space. The few available images were too small and out of focus.
Jeff needed customer accounts created, and the ability for account holders to purchase products that didn’t exist on-site.
He was also interested in SEO (search engine optimization) to help the website rank for people searching online for various vending services.
This is how we helped:
We created a new, responsive website with plenty of clean space and bright, inviting images supporting Canteen Berks’ products, persona, and branding. This accompanied informative text, calls to action, and easy-to-use navigation.
The website’s backend was enhanced and updated to allow for account creation, and accounts-only eCommerce functionality.
We added products that were visible to non-account holders, but only purchasable by registered users.
And we enacted search engine optimization to help Canteen Berks appear in search results for those searching online for vending services.