Joe had a website for Apex Consulting, but it was extremely dated and nearly abandoned. There was very little information detailing his services, nearly non-existent branding, and very few images representing the visual story behind behind said services.
The thing about Joe: He actually didn’t want a lot of text, and he wasn’t overly concerned with ranking online for his services. He just wanted something that looked nice with professional, industry-relevant images — something that had enough information, but wasn’t concerned with explaining, in great detail, the nuances of every service.
And although there wasn’t a concern for ranking, he needed a responsive website, considering his current site wasn’t sizing itself properly for use on mobile devices like smartphones. Because of this, viewing content and navigating the website were practically impossible on smaller screens.
This is how we helped:
We created a new website promoting his bread and butter services: estimating and consulting. And we used the full width of the available screen space which created a clean, spacious, and organized website filled with sharp, colorful images conveying the visual story of his services.
We expressed his branding throughout the site with clever, repeating geometrics and tasteful color splashes.
Although text isn’t overly abundant, we collaborated with Joe to create industry-relevant copy in an effort to build trust with, inform, and educate website visitors.
Did we make the website responsive? Of course! DUH! Website visitors can now view the website easily and actually find/use the navigation. Is this important? Of course! Why? Because more than 52% of all online traffic occurs through mobile devices. A website that isn’t mobile-friendly is denying itself a considerable chunk of online traffic.