How Can Having an Accessible Website Benefit My Business?
1. Your website is accessible to all users.
This means you aren’t excluding any groups from accessing your goods or services, so in return, you are able to receive more business. These users WANT to use your website, but if it isn’t compatible they will turn elsewhere for their business.
2. Web accessibility is great for SEO.
Search engine optimization helps your website rank higher on search engines, increasing your organic traffic. Websites that are difficult to navigate often have a high bounce rate, which search engines penalize. If a disabled user enters your website just to realize they can’t use it, they will quickly leave, increasing your bounce rate.
Other factors of SEO include alt-tags. Alt-tags are alternate descriptions usually attached to images, videos, and audio files. This provides alternative text for search engines, and allows users with disabilities to read or hear your videos and images.
3. Having an accessible website will improve your reputation and help drive sales.
When your website is accessible you provide a positive experience for all users. When you have a positive experience with a company what do you do? Tell others. Word of mouth is still one of the most powerful forms of marketing. If a disabled user finds your website to be easily accessible, chances are they are going to spread the word. The opposite also applies!
Not only does having your website accessible to everyone provide a better user experience, but it will provide long-term benefits for your business.