How Can You Combine SEO and Web Design?
Web design and SEO should work together. When done correctly, both will provide immense benefits for your company. Here are a few examples demonstrating how to combine SEO with web design, and why it’s important.
Search engine optimization will generate organic traffic. This means you are naturally coming up in search results, without any type of paid advertisement. When potential customers search for a phrase related to your business, you want to be on that first page. For example, “Digital Marketing in Berks County, PA” is a phrase we would want to rank for given our location and industry.
A 2022 survey on US consumer behavior reports that nearly 57% of survey respondents prefer to shop online. Yet another reason to have high-quality photos of your products on your website.
Having a well-designed website portrays that you’re also committed to providing users with a positive experience. Visitors take notice of high-quality images, cohesive colors, fonts, and layouts. The easier it is for users to use your website, the more likely they are to explore your website. On the contrary, having a poorly designed website reflects the opposite and will cause users to leave your website quickly, causing a higher bounce rate. Your bounce rate will tell you how quickly users leave your website. A high bounce rate can also suggest to search engines your website isn’t helpful to users and can hurt your search engine ranking over time.
Using images. Search engines are now able to better determine what an image represents, but it is not yet perfect. This is why it is important to add alt tag descriptions to your photos. This also helps with web accessibility, so users with screen readers and other devices can tell what your image is easily. Keep in mind you should not stuff keywords into your alt tag descriptions. Bonus: these photos will complement your content and branding, too!
Performing SEO during website development prevents extra work down the road. There are many aspects of your website, including written content, where SEO is relevant. This can be image alt tags, HTML tags, meta descriptions, etc.
Keep in mind how a user would navigate your website. This will help you to create a simple, easy to explore website and menu. When users visit your website, they’re looking for answers that should be easy to find. There is a high likelihood they’re looking at your competitors, so you’re competing with them for their attention and want them to pick you.