Reputation on the Wall

Reputation Management

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Never has your online reputation mattered more than it does today. And now more than ever, potential customers are using the Internet to research your company before committing to your services. They expect an established business to have online reviews, and if they can’t find those reviews, they’ll immediately question the legitimacy of your business. And if you have reviews but they’re mostly negative, potential customers are never going to reach out to you no matter how inaccurate those reviews are. It’s imperative in this day and age that a company controls its destiny and manages its own online reputation. It’s not hard to do, but it does take some effort — we have a specifically programmed review management tool that does all the hard work for you.

In fact, it’s so effective, we use it to manage our own online reputation.

Reputation Management Flow

How Does it Work?

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Our reputation management system makes it easy to request reviews from your clients, but there are several more advantages to utilizing this proven system. In addition to requesting a review, it guides clients in a way that encourages positive feedback to be left online for all to see. And that ghastly, horrifying negative feedback? It’s sent to you first and privately so you have the opportunity to respond before the review goes public. This clever review structure will never eliminate negative reviews, but the flow of this system gives you a chance to rectify a customer’s questionable experience before they act on their perceived anger and provide a spiteful, perhaps hostile review. To see how it works, check out the accompanying workflow image.

You can ask for a customer review via email or phone (or right then and there on your own tablet enabled with our ‘kiosk mode’). When they receive the request, they’re asked to rate you on a scale of 0 to 10. If you’re familiar with the Net Promoter score, that’s what this is. If they give you a high rating, it will encourage them to leave a review on the platforms of your choice (Google and Facebook are the most popular, but there are plenty of others). If they give you a low score, it will encourage them to send their negative feedback directly to you so you can address it. Our reputation management system does all the follow-up work for you, alerts you when reviews come in, and gives you an easy, accessible dashboard to reply to reviews as they arrive.

Important Stats to Consider

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Not sold on the importance of managing your online reviews? Here are some enlightening stats for you consider. The following study was done in late 2018 and remains relevant today.

Good online reviews deliver a one-two punch for your business. The most obvious benefit? Consumers want to see reviews before giving you their money. And if they like what they see, they’ll tend to spend more because businesses with more reviews and higher ratings quickly establish trust with potential customers.

The second benefit, and equally important: Websites with good reviews rank higher on Google. Google looks at your overall rating, how many reviews you have, and how recent your last review was when determining how to rank you. That’s huge. If those reviews are entered on Google or on a site that Google partners with, your rating will display in the search results which makes it much more likely that consumers will click your link and visit your website.

  • 86% of consumers read reviewsfor local businesses before doing business with them.

  • That number jumps to 95% when looking at people aged 18 to 34

  • Consumers read an average of 10 online reviews before feeling able to trust a local business

  • 40% of consumers only consider reviews that were written within the past 2 weeks.  That’s an 18% increase from what the same study reported in 2017 showing that consumers expectation for online reviews continues to increase.

  • 57% of consumers will only use a business if it has 4 or more stars

  • 91% of 18 to 34 year-old consumers trust online reviews as much as personal recommendations

  • 89% of consumers read businesses’ responses to reviews (both positive and negative)

  • Customers spend 31% more with companies that have positive reviews (4 or more stars) vs. companies with less than a 4 star review

Plans and Pricing

The pricing tiers below assume you have a business with a single location (there are discounts available if you have multiple locations). Please contact us and we’ll provide you with a quote.

Why two pricing tiers? Well, one is for those wishing to manage the software themselves, and the other is for allowing us to manage it. We use the software on a daily basis, so we recommend allowing us to handle it for you. And it’s not because we’re trying to make more money — with the extra work involved in managing the account, we make about the same with both pricing plans. The main reason we recommend handling it has to do with your personal time constraints. In our experience, most small business owners are too busy to manage it properly. They sign up, pick the less expensive option, don’t use it, and then cancel because they aren’t seeing results. For a few dollars more, we recommend allowing us to manage it. All you have to do with the fully managed option is send us your new client information on a daily or weekly basis and we’ll take care of it from there.

  • Self-Managed: $99.95 a month
  • Fully-Managed: $149.95 a month
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