The goals for your campaign. Do you want to increase brand recognition? Increase engagement? Convert visitors to customers? Whatever the goal, there are ways to present Social Media content in service to your desired outcome.
What does your audience want to know? If you’re in a particular industry, consider the kind of content your audience wants to see. Is there a deficiency of online content your company can fill with informative posts leading to inciteful blogs and/or website content? If you see a need, use Social Media to satisfy it.
Nailing the Look of Your Social Media Accounts – Social Media Design
Your Social Media accounts? They’re part of your brand and should carry the same visual punch. Social Media Design is an important aspect of Social Media Management. It’s focus? To make a great visual impression on visitors by applying professional images and branding to Social Media accounts.
Social Media Design usually deals with static images placed throughout the account. A few examples:
- Your Facebook header, profile, and icon.
- Your Instagram profile.
A visual presentation has an astounding effect on a visitor’s impression of your business, so a professional-looking Social Media account is an easily achieved advantage.
Creating a Content Calendar
This is the perfect way to plan, organize, reference, and then launch your Social Media content. This monthly calendar maps out the kinds of posts needed for specific days, which allows an overseeing eye regarding output and content themes. If you’re using a Content Manager, they’ll share this calendar so you can approve any content before posting.
Creating Your Ads
If you want to gain more dedicated followers, boost engagement with your brand, and eventually transition visitors to consumers, Social Media Ads are a necessary aspect of any Social Media campaign.
Dependent on your goals, ads can be created to increase brand visibility, improve online engagement, capture more leads, convert viewers to buyers, etc.
Each platform utilizes ads a bit differently, with various ad formats created to achieve various goals.
Just be sure to know your audience, determine your goals, and determine the best platforms to utilize ads based on the prevalence of your audience.
Engaging Means Responding
Social Media is exactly that – social. It’s not about posting and ignoring – it’s about posting and interacting. An important task for any Social Media Manger is interacting with followers, and whenever appropriate, replying to comments.
They’ll also respond to negative comments in an effort to determine a solution to any perceived issues. This is especially important since it shows a company’s customer service practices in action.
(Of course, any sort of interaction or response is always guided by a company’s conveyed attitude, messaging, and branding.)
Are interactions important? Actually, they’re golden – they tell viewers that a business actually cares. And consistent, thoughtful interactions can be a discerning strength that elevates your brand above the competition.
Keeping an Eye on Your Success – Social Media Monitoring
A Social Media Management company will provide information showing the performance of any Social Media strategy or campaign. And this kind of information relates to simple posts and paid ads.
Want to know if you have more views on your posts? How about comments and other forms of engagement? Want to know how many people are seeing your ads and taking the actions you’re compelling them to take?
All this can be reported to determine the effectiveness of your campaign. And based on the data, you can either continue the campaign, or tweak it based on positive, measurable results.