Search Engine Optimization
Is your site optimized? What keywords are you ranking for?
What is search engine optimization? Otherwise known as SEO, it is the act of optimizing a web presence to help Google better understand what the page is about, how important the page is, and how to rank it on search results pages. When we talk about SEO, we are really talking about Google Optimization. Bing and a few other search engines get some share of the audience, but their slice is very small and it isn’t growing. When most people search for something, they search on Google. Because of this, the SEO efforts we put forth are also focused on Google. And this works out perfectly, considering most (not all) things that work on Google also work on Bing.
How We Help Your Website Rank
The whole point of SEO is to optimize your website for Google’s algorithm – this helps rank your site in the top of the search results for keywords you want to appear for. Sounds simple enough, but it become rather complicated. Google is an ever evolving search engine that uses well over 200 signals to determine how your website should rank. Some of those signals appear on your website, while others appear on other websites in the form of citations, back links, and social media mentions. Some of these signals are things that are harder to control, like the age of your website and the history of your domain name.
Why is it so important to rank well? At least 75% of all traffic for a particular search goes to the results on the first page, and the majority of that traffic goes to the top 3 results. The better the results, the more likely it is that people will not have to go to page 2 to find what they are looking for.
At Amity Digital, we have industry veterans that have been working in this field since before Google was a thing. Our process starts with an audit which leads right to an actionable plan to tackle the changes and improvements you can make to better rank your website. We’ll discuss your goals and formulate a strategy that makes sense for your business and your area of service.
Pricing and Services
Pricing for SEO services varies widely. Some sites need a little tweaking, while some need a complete overhaul. Some sites are in a highly competitive market, while others have far less competition. Because of these variances, it’s very difficult to come up with blanket pricing. As mentioned above, we typically start with a basic audit; however, before we start that, we really need to have a conversation to learn more about your business and your target demographics. We specialize in Ecommerce and Small Business, and as such, we do our best to keep our prices affordable. It’s our goal to help you build your online presence and thus earn your business and trust for years to come. Contact us today and we’ll talk about how the fine folks at Amity Digital can help.
Site Speed Optimization