Search Engine Optimization
Is your site optimized? What keywords are you ranking for?
What is search engine optimization? Otherwise known as SEO, it is the act of optimizing a web presence to help Google better understand what the page is about, how important the page is, and how to rank it on search results pages. When we talk about SEO, we are really talking about Google Optimization. Bing and a few other search engines get some share of the audience, but their slice is very small and it isn’t growing. When most people search for something, they search on Google. Because of this, the SEO efforts we put forth are also focused on Google. And this works out perfectly, considering most (not all) things that work on Google also work on Bing.
Why Hire Amity Digital for your Search Engine Optimization?
Believe it or not, we were doing SEO before Google was a thing. We started in the very beginning of the search industry when search engines like Alta Vista, Lycos, Web Crawler, Yahoo, and Excite were vying to be king of search mountain. Those search engines were considered state of the art in the early ‘90s, but they were very easy to manipulate – a big opportunity for improvement that enticed the founders of Google. How do they create a search engine that would show relevant rankings and not be easily manipulated? That age-old question of “How do we do this thing better than it’s being done” was the driving force behind how Google was born, and it was unlike any other search engine before it. Webmasters quickly learned that they had to adapt. They had to learn how to work within Google’s guidelines if they wanted their site to rank, leaving their less than savory techniques behind.
SEO is one of those industries where you have to learn to adapt to survive. Few companies doing SEO today can claim they have been doing it from the very beginning. We never used the tricks or manipulations that other firms used. We knew that those would always be temporary victories. We wanted the sites we worked on to win in the long term, and that’s why we’re still at it today.
Amity Digital was born from the stories of superheroes and legends. The majority of people working at Amity Digital used to be part of the team at SuperHeroStuff.com, the largest superhero ecommerce store in the world. Brian Welch, the owner of Amity Digital, was responsible for the SEO of the site (along with the rest of the marketing). When we acquired SuperHeroStuff in 2007, it was doing $100k a year. Over the next ten years, we built it up to a $10 million dollar a year business, and nearly half of the traffic we were getting was from organic SEO. You don’t have to know anything about superheroes to know that the superhero biz is huge, and as such, the keywords around that industry are very competitive. We ranked (and still do in most cases) in the top 3 for phrases like superhero t-shirts, batman t-shirts, batman biography, etc. Our site received thousands of visitors a day from searches that began on Google. When all the big players entered the superhero game, we were able to maintain most of those rankings. We sold SuperHeroStuff to another ecommerce-first company in August of 2018. Their rankings appear to have slipped, but not by much thanks to the foundation we laid.
How We Help Your Website Rank
The whole point of SEO is to optimize your website for Google’s algorithm – this helps rank your site in the top of search results for keywords you want to appear for. Sounds simple enough, but it become rather complicated. Google is an ever-evolving search engine that uses well over 200 signals to determine how your website should rank. Some of those signals appear on your website, while others appear on other websites in the form of citations, back links, and social media mentions. Some of these signals are harder to control, like the age of your website and the history of your domain name.
Why is it so important to rank well? At least 75% of all traffic for a particular search goes to the results on the first page, and the majority of that traffic goes to the top 3 results. The better the results, the more likely it is that people will not have to go to page 2 to find what they are looking for.
At Amity Digital, we have industry veterans that have been working in this field since before Google was a thing. Our process starts with an audit which leads right to an actionable plan to tackle the changes and improvements we can make to better rank your website. We’ll discuss your goals and formulate a strategy that makes sense for your business and your area of service.
Our Process and Pricing
One thing we won’t do is promise you amazing results in a short period of time. It would be great if that’s how it worked, but it doesn’t. Despite the incredible sophistication of Google’s algorithm, it has to process an unthinkable amount of data each and every day. It takes time for any changes to appear, no matter how positive they are. We can’t promise immediate results because the very nature of Google makes immediate results impossible. What we can promise, however, is that everything we do is above board. We don’t employ any shady SEO techniques that might help in the short term but make you more vulnerable to irreparable, long-term damage. We don’t do shortcuts. We want you as a long-term client, and we know the only way to make that happen is to do the best job we can and deliver real and measurable results.
Pricing for SEO services varies widely. Some sites need a little tweaking, while some need a complete overhaul. Some sites are in a highly competitive market, while others have far less competition. Because of these variances, it’s very difficult to come up with blanket pricing. As mentioned above, we typically start with a basic audit; however, before we start that, we really need to have a conversation to learn more about your business and your target demographics. We specialize in Ecommerce and working with Small Businesses, and as such, we do our best to keep our prices affordable. It’s our goal to help you build your online presence and thus earn your business and trust for years to come. Contact us today and we’ll talk about how the fine folks at Amity Digital can help.
Website SEO Audit
Site Speed Optimization