SEO practices are utilized in every facet of website design and development. They fulfill various needs that improve website visibility and the experience (UX) one has while utilizing said website.
From the coded architecture organizing and presenting content to the online public, to the actual focus of said content, SEO is considered, accounted for, and applied on day one of any website build. And the various strategies and practices continue as long as the desire exists to appear competitively in search results.
So, taking it from the top bottom:
Crawl Accessibility or Crawlability (which is totally a word): SEO-conscious web design allows search engines to easily reach, crawl through, understand, and index your content/webpages/website.
Informative, Compelling Content: Making sure you have exactly what the searcher is looking for after finding your website/webpage. If you have good content that keeps people on your website, Google will consider you more of an authority, and therefore, be more compelled to present your site in search results.
Optimized with Keywords and Phrases: These words and phrases are closely related to your business, and they’re the very words online searchers use to find products, services, and websites just like yours. Optimizing text-based content with these words and phrases attracts the attention of search engines, and therefore, those doing the searching.
User Experience (UX): Does the website load fast? Is it easy to use? Is the navigation intuitive an easy to follow? Is the website visible and usable on a smartphone, or for that matter, any handheld mobile device? Can people actually find the specific information they clicked to find? If a website isn’t a breeze to use, the chances of a return visit diminish. Rapidly.
Create Content That’s Worth Sharing: You want backlinks and citations from other websites? Websites that love what you’re doing so much, they not only mention your website, but link right back to the particular content informing them so wonderfully? Write something compelling. Something thoughtful. Something richly informative and dense with data, or something breezy and conversational. Something with a focus on the audience compelled by your brand of content.
Again, since SEO exists to prove your value to Google, the existence of external sites referencing yours is a huge boost to your perceived validity. When search engines see multiple online sources linking to yours, they’re more inclined to consider you valid, trustworthy, and a great resource for searches. And these attributes improve the likelihood of search engines presenting your website as an option.
Concise, Informative URLs, Titles, and Descriptions: Keeping page URLs on point with on-page content helps search engines define and rank the type of content presented on-page. Titles and meta descriptions show the title of a page and offer a description defining the page content. This “metainformation” or “metadata” is what appears in search engine results: