What is local SEO (search engine optimization), and how is it different from regular SEO? Well, in truth, it’s not really that different. Local SEO is merely a subset of SEO, but for a local business, it’s an important aspect that should be handled differently. When we’re talking about ranking a site locally, we’re not talking about the regular search engine page results – we’re actually talking about your listing on Google Maps. When someone searches for a local service (e.g., a restaurant or store in the area), Google generally places what is called the “Local Pack” at the top of the page. When you click through one of the results in that local pack, you’re looking at Google Maps. These same results are an indication of how you would rank if people were using the actual Google Maps app to look for your service in their immediate vicinity. Ranking in the Local Pack and on Google Maps is an essential part of any local business ‘online strategy, and we specialize in helping clients with their on-page and off-page optimization to rank well locally.
What is the Local Pack?
The Local Pack consists of the first 3 suggested results on a Google Search Results Page for local businesses — you can see an example of that in the accompanying image. These were the results that appeared when we looked for a Web Design Company in Berks County (and yep, we’re the first result). As you can see, it starts with a map that shows location pins for most of the relevant businesses in the area (relevant to that search), but then it proceeds to highlight three of them. The majority of local search traffic for any particular search word or phrase goes to those three listings. If your business doesn’t appear in the Local Pack, the consumer doing the searching would need to hit the “More Places” button to browse more options. That certainly happens, but not very often. And if the three businesses included in the Local Pack are quality businesses that meet the needs of those doing the searching, potential customers will be less inspired to hit that button.
If you run a business that primarily serves a local customer base, your main priority in terms of your digital marketing strategy should be to rank in the Local Pack. Keep in mind that results are personalized to every individual that searches, so you may not show up in the same position for everyone in your service area that performs a search; however, you can show up for the majority of those people looking for your business.
How Do We Optimize?
Much like regular SEO, there is a lot that goes into local SEO but it’s not nearly as overwhelming. We break down our services into two buckets, on page optimization which are the things we can do directly on your site to help it rank better and off-page optimization which are all the things we can do on other websites to help your website rank better.
Meta Tag Optimization
Google My Business Optimization
Social Media Mentions
Pricing and Timing
It’s always tough to put a price and a timeline on these things but we are doing our best to be as transparent as possible. We know it’s frustrating to research a company and have no idea on what it costs without contacting the company. We want you to reach out and talk with us but we also want you to have some idea on what it might cost. First, we would like you to understand than when it comes to Google, nothing is quick. When we work with you to improve your position in Google you should expect it to take 1 to 3 months at a minimum. It’s possible that it can happen sooner but the expectations you should have are that it’s going to take time.
Our standard pricing for Local SEO is below but this price is meant as a guideline. Please understand that every business is different so pricing is going to vary. We will need to discuss your situation with you and do some analysis on where you are at to come up with final pricing but this is a good starting point for most sites. The pricing below is for Local SEO as well as our Reputation Management service which helps play a big part in Local SEO.
First 3 Months: $500 a month
After 3 Months: $150 a month
We require an initial commitment of 3 months but if you are not seeing the results you want, you can cancel after that. You only continue to pay if we are successful in driving you real business. We are so confident in our abilities that if there has been no improvement after 3 months, we will refund you 50% of what you have paid for this service.